21 October 2024 - The Philippines participated in the 60th Salon International de L’alimentation (SIAL) 2024, a trade show bringing together food exhibitors and buyers and showcasing innovations in the food industry. SIAL provides an opportunity for Philippine companies to feature Philippine products and connect with buyers and distributors.
Ambassador Junever Mahilum-West attended the opening of the Philippine pavilion which was divided into Food Philippines and Coconut Philippines, and greeted the 26 companies participating which produced various products ranging from coconut, calamansi, banana chips, dried fruits, to cacao.
The delegates discussed the importance of the European market and the challenges experienced in penetrating it. The Ambassador assured the delegates that the Philippine Embassy shall continue partnering with Philippine business in promoting Philippine products.
For Philippine companies interested in participating in SIAL 2026, please contact Philippine Trade and Investment Center - Paris through: This email address is being protected from spambots. You need JavaScript enabled to view it..
(L-R) SIAL Paris Director Audrey Ashworth, H.E. Junever Mahilum-West, Deputy Chief of Mission Eric Gerardo Tamayo, spouse of Mr. Tamayo, Third Secretary Jackielou-Mary Gan 
Ambassador Junever Mahilum-West engages with the Philippine exhibitors for SIAL 2024. 
A participating delegate presents its different coconut products from sauces to beverages. 
Ambassador Junever Mahilum-West discusses the products of a Philippine condiments manufacturer.
